E-Commerce Logistics

Project Overview

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RetailPeak is a fictional home-goods retailer serving online customers and regional retail locations through a growing international supplier network. Frevanta designed a coordinated operating model connecting inbound ocean freight, warehouse receipt, inventory handling, order preparation, regional distribution, and final-mile delivery. One account team became responsible for communicating milestones across every provider

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Challenge

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RetailPeak’s order volume had increased across several regions, but its freight, warehouse, and delivery providers operated independently. Inventory information arrived late, order preparation varied between facilities, and the operations team spent hours requesting updates from different providers.

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Solution

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We approached the challenge by developing a comprehensive brand strategy, including a refreshed visual identity, typography, and color palette. The website was redesigned to be fully responsive, with interactive elements, intuitive navigation, and clear user flows. We incorporated user-centered design principles and conducted multiple rounds of testing and feedback to ensure alignment with the client’s vision. The combination of creativity, strategy, and technical precision resulted in a polished, functional, and visually compelling digital solution.

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Implementation

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The new workflow introduced scheduled inbound delivery windows, standardized inventory updates, order-priority rules, regional delivery cutoffs, and weekly logistics-performance reviews.
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Results

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The new workflow introduced scheduled inbound delivery windows, standardized inventory updates, order-priority rules, regional delivery cutoffs, and weekly logistics-performance review

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• Average customer delivery time reduced by 28%

• Order preparation accuracy reached 99.2%

• Status-related customer inquiries reduced by 34%

• Logistics reporting consolidated into one weekly view